August 26, 2015 – Jakarta, Indonesia – By invitation from Southeast Asia’s largest gaming union China-ASEAN Mobile Internet Industry Alliance (CAMIA), TestBird along with Baidu and YeahMobi, attended the Indonesia Mobile Game Conference in Jakarta. During the conference, TestBird VP Lee Sun Shuo introduced mobile attribution tracking service to the attendees and shared details on how it is helping Chinese mobile game companies in their strategy to enter Southeast Asia, the Middle East, Europe and other places. Shuo also promoted TestBird’s mobile test reporting, which allows for better conversion, retention, and more compatibility with phones in the region.
TestBird offered attendees up to $1,000 USD in Facebook traffic for those who signed up to use the companies mobile attribution tracking system which allows for detailed analysis of mobile advertising traffic allowing companies to better optimize their promotion, retention, payments, and more. The system provides developers a detailed data report about the advertising results from many different advertising networks including the Facebook platform and can provide TestBird customers a better ROI in advertising. Lee Sun Shuo believe that this business will be very useful for upcoming Indonesian companies looking for more users.
TestBird CMO Chen Keyu commented that when large mobile games and applications are looking for new customers, the most important thing to look at when using the advertising like on the Facebook platform, is to find the best user groups and target them in the right countries. “Our attribution tracking services are able to help our customers solve the questions of where to go and do next with advertising by providing comprehensive data to our customers that give them better ways to further promote their app and optimize their revenue rate of return,” Chen said.
Overseas purchases of high-quality channels traffic solutions
“Many companies in Indonesia are not familiar with advertising channels overseas, don’t understand how to cooperate with them, and which ways are best to promote their app in other countries,” Lee Sun Shuo said as he introduced TestBird to developers at the conference. “TestBird is working to help them with integration into Facebook and promotion on Lionmobi’s globally used app, Power Clean. By including ad networks, we are using three different approaches in helping developers solve issues of unfamiliarity in seeking channels outside Indonesia.”
Popular models for Southeast Asia real machine compatibility testing services
Lee Sun Shuo told developers how TestBird testing service has helped Chinese companies solve compatibility issues on many Android models quickly, and how the company has established itself as the top platform in China. TestBird is helping more Indonesian developers by providing compatibility testing services for the Southeast Asian region. TestBird hopes to establish itself inside the Southeast Asian region to help developers solve serious user compatibility problems caused by the many different varieties of Android form factors, hardware, and software issues.
TestBird continues to open its resources for global use and hopes to find the best partners and developers that will improve the high quality tools of today into tools that help mobile developers everywhere create better games and apps for the future.
Founded in 2013 by Mr. Li Wei, former president of GSM Research and Development of Huawei Wireless, along with key members of TestBird’s management being former Huawei employees, TestBird today is the largest mobile functional and cloud testing group in the world. TestBird’s team of experienced workers have years of experience helps mobile game companies in the support of testing management, automated tools, mobile internet operations, and publishing. The company in 2015 expanded into analytics, user acquisition, and advertisement monetization with its newest mobile attribution analytics product.