TestBird Announces Mobile Attribution Analytics Integration with Global Mobile Advertising Company InMobi

TestBird Announces Mobile Attribution Analytics Integration with Global Mobile Advertising Company InMobi
September 8, 2015 – Chengdu, China – Continuing in the growth of tracking mobile advertising, TestBird is happy to announce their integration with Indian-based InMobi, a premier mobile advertising company that has been working to bring better user experiences with their mobile advertising. Both TestBird and InMobi agreed to the deal earlier this month and fully integrated with Testbird’s analytics service earlier today.


“We are very proud to be working with one of the biggest platforms for mobile advertising,” said Lu Hao. “With over a billion devices all over the world using InMobi, we are happy to be able to work with them to help mobile app marketers understand more about how well their advertising campaigns are working and their new mobile app users.”


TestBird’s mobile attribution service allows mobile app developers to better know which users are installing their apps, which advertising campaigns did they come from, and what they are spending their money on in the app. This allows app companies better knowledge of which campaigns are effective and in need of larger budgets, save money by spending less on under-performing campaigns, and understanding which campaigns bring in the biggest spending app users.


Mobile developers who partner with InMobi are using InMobi’s user-first discovery platform, Miip, to help mobile users in discovering apps, brands, merchants, and more. Mobile Developers can now use Testbird to help strategize the promotions of their apps though Miip, allowing for even better conversions and retention. “Miip is one of the best ways to help mobile users to discover new, personalized content that brings advertising into the hands of the users,” said Luke Stapley, Global Marketing Director at TestBird. “By using Miip, users are more confident in the apps that are shared with them and this allows for better users that enjoy these apps and want to spend money. This partnership is a great win for everyone as the users find the apps they want on InMobi and we are able to help developers get more results from their money.”


TestBird is happy to be working with InMobi and their staff in helping the hundreds of thousands of developers using InMobi and Miip by providing detailed reporting through our tracking service. This will allow developers a better idea of what marketing campaigns are working and where to leverage their advertising budget. TestBird understand customers want choice and many have chosen to work with InMobi. We are proud to work with them and bring more synergy towards helping everyone involved.”


InMobi is just one of the many mobile advertising networks working with TestBird and is added to the prominent list of companies such as Glispa, YeahMobi, Avazu, and Taptica, working with the company.


About TestBird:


Founded in 2013 by Mr. Li Wei, former president of GSM Research and Development of Huawei Wireless, along with key members of TestBird’s management being former Huawei employees, TestBird today is the largest mobile functional and cloud testing group in the world. TestBird’s team of experienced workers have years of experience helps mobile game companies in the support of testing management, automated tools, mobile internet operations, and publishing. The company in 2015 expanded into analytics, user acquisition, and advertisement monetization with its newest mobile attribution analytics product.


 About InMobi


InMobi enables consumers to discover amazing products through mobile advertising. Through Miip, a revolutionary discovery platform, developers, merchants & brands can engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile devices across a billion users every month, becoming the largest discovery platform in the world.


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