Why Player Retention is Important and How TestBird Can Help

Why Player Retention is Important and How TestBird Can Help
Mobile gaming is becoming an ever growing amount of toys in a toy shop. Which to choose in so little time? 30 years ago, you could only choose from 10 or 20 new games coming out that month in the arcades or consoles. Today, 10 or 20 games are being released almost every hour on app stores all over the world. It’s no longer just about having your players install your app, it’s keeping them and making them paying users. So, why is player retention so important?

It’s cheaper to keep a player than find one.

Marketing can be very expensive. Some CPIs in Facebook can range around $4 per user in the USA market. Getting all your money back from those players might not be worth the trouble. Adobe CMO found that increasing customer retention rates by just 5%, you can increases profits by 25% to 95%.

Poor compatibility leads to interest in competition

With so many games out there, keeping them active and in your game will help them stick with your game. Having players not even be able to play the game due to freezes, bugs, and installation issues, could make matters worse and make already hesitant players delete your game entirely.

How does TestBird help in Player Retention?

There are many ways to keep a player in the game, but TestBird specializes in helping make sure your game is working properly with the hundreds of phones available in the market. Our functional and compatibility testing was created to make sure games work on as many devices as possible so your gamers won’t have to worry if they can play it today on their old phones, and when they pick up their new phones in the future.
Players also share their recommendation on games with friends and you can be confident your game will work on their phone as well. Word of mouth is the best way to add new gamers and improves retention rates due to your friends wanting to play with you or how good the advice your players share about your game.
If you think you’re ready for better retention rates, contact us and let’s talk about what we can do for you.
Try out our free trial as well if you are still unsure. You’ll be surprised at what you get.

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